A water purifier brand that aims to disrupt the way we drink and track water.

The water purifier industry in Malaysia is pretty much dominated by bigger brands. Snaptec needed a brand that could help them differentiate and stand out verbally and visually.

The brand needed to feel edgy and trendy since its tracking technology is the first-of-its-kind to be developed.

We differentiated the brand with its main competitors with two core identity elements; aurora and glacier inspired colours and a mascot called Snappy.

Snappy is used as the ‘human face’ of the brand, with the purpose to interact with customers, answer questions, and create warmth.

The brand felt edgy but at the same time warm due to Snappy’s presence. It complimented the product well and the audience could immediately identify the brand and its USPs.