A skincare brand that seeks to help women gain back their confidence.
Challenge
After 5 years in the market, the brand needed to refresh its look and reposition itself. Its product packaging and brand did not resonate with its selling price.
Approach
We angled the brand on two core concepts: Skin and confident women. It was about helping struggling women gain back confidence by first taking care of their own skin.
The rebrand took on a more minimalist approach, cutting down on line elements and celebrating colour tones and images.
Brand colours are highly inspired by natural skin tones with a touch of terracotta stone. Product and women imagery expresses a sensual yet confident art form.
Results
The rebrand helped Mon Cheri achieve its premium look that added perceived value to its high price point. It helped the brand findtheir target audience.
