An upcoming luxury development at the peaks of Genting Highlands by Aset Kayamas.
CHALLENGE
To brand the next icon for resort living located right next to Resort World Genting. It has to differentiate itself from RWG, but at the same time compliment it as a neighbour.
APPROACH
We wanted to contrast Resort World’s Genting exciting and entertaining identity - by becoming its natural and rejuvenation neighbour. We named it ‘Antara’ meaning ‘in-between’. In between the sun and sky; the forest and mountain. Infused with lines of sun rays, colours of nature, and form of mountains.
Antara celebrated all things natural with imagery and messaging focused on calmness, panoramic views, and regeneration.
RESULT
The brand adds more value to the highlands in terms of offerings. To play at Genting, and to live at Antara.
